Nike Infinity Lab
The Nike London Infinity Lab, powered by the DN8, brought together eight dreamers for one unforgettable night. Rooted in experimentation, energy, and expression, the experience was a bold celebration of London’s creative communities.
The city came alive as each lab space became a world of its own, curated by and for the people shaping culture on their own terms. From concept to execution, I worked with paq alongside Nike to craft an immersive campaign that gave the community the keys to the city for the night.
Agency: paq works
Client: Nike
Role: Creative Account Director
