Northern Bars
Spotify enlisted paq to rebrand Northern Bars, Canada’s flagship hip-hop playlist, with a visual identity that reflects contemporary Canadian music. Embracing Canada’s diversity, we envisioned Northern Bars as a cultural mosaic, connecting artists both locally and globally. This inspired a visual direction centred on passport and stamp motifs, symbolising the global reach of Canada’s unique sound.
Agency: paq works
Client: Spotify
Role: Creative Director
